Thursday 22^nd of March is World Water Day and people are "giving up" their birthdays left, right and center.

What do we mean?

charity: water challenges anyone willing to substitute receiving gifts for collecting donations to fund a water project somewhere in the world.



While celebrities like Will Smith have opted for this generous option, rallying the collective financial power of fans, so too have regular - everyday people - with friends and family.

If you aren't sure who needs water, or why to go to all the trouble, read on, HERE >>

If you would like to learn more about birthday campaigns, or even give up your own, read on, HERE >>